March 15, 2000
Bingo.com and COX Interactive Media Alliance Signals Start of Major Brand Awareness Campaign
Bingo.com Expands Advertising Model Through Strategic Promotion
MARINA DEL REY, Calif., March 15, 2000 – Bingo.com Inc. (OTC BB: BIGR), one of the nation’s fastest-growing Bingo and entertainment sites and Cox Interactive Media (CIMedia), which operates the highest-rated network of city sites across the country, today announced a promotional partnership which is expected to result in significant advertising revenues for Bingo.com over the term of the agreement.
CIMedia, an industry leading third-party service bureau specializing in strategic advertising sales, will be providing targeted high profile ad sales within Bingo.com’s Web site. CIMedia will leverage its expertise in single site representation to create a dynamic online advertising gateway for local, regional and national advertisers. CIMedia expects to capitalize on its past success with Gamesville.com, now part of the Lycos Network, to broaden Bingo.com’s Internet presence by expanding its offline marketing reach through comprehensive outreach programs and geographic micro targeting.
CIMedia will also provide Bingo.com with solutions for reaching new audiences, driving online sales and enhancing brand recognition. CIMedia’s network connects an impressive group of Internet leaders and innovators, creating a powerful community that can share distribution and provide unique revenue opportunities. E-commerce advertisers will be among the many groups vying for market share and CIMedia has identified ways to reach consumers at the point of decision and will target consumers using both online and offline search products.
CIMedia’s network reaches the top 65 U.S. markets and more than 500,000 of the best local Web sites in the country. CIMedia’s capabilities dramatically increase the effectiveness of Bingo.com’s online advertising campaign and will allow Bingo.com to best match advertisers with the intended audience.
“If we continue to grow at the current pace, keep our content development costs low, as we’ve historically done, and achieve our goals for selling our high profile ad space, we could conceivably turn the corner on profitability this year,” said Shane Murphy, chairman and CEO. “We firmly believe that CIMedia is one of the most advanced ad targeting providers for online advertisers in the industry. The successful history of CIMedia with Gamesville.com clearly validates our claim that through this alliance we will offer an unrivaled and extremely valuable site to the advertising industry.”